AUTOMATISTE
BROWSER-BASED ARTWORK
2021
Ania Catherine & Dejha Ti created Automatiste, an experimental browser-based artwork presented at London Fashion Week in February of 2021.
The title is derived from the French adjective that describes the Surrealist Automatism method for creating art in which you don’t consciously choose what you are doing; instead you create without thought to see what arises from your deepest self. The experimental website hosts a journey of free association through the protagonist's subconscious innerworkings, dreams, memories and non-memories. The audience-participant encounters a generative non-linear narrative that weaves live action footage, 3D worlds, machine learning interpretations of the collection, performance art, portals to an immersive 360 lookbook, poetry, sound, discoverable QR codes and smartphone AR/XR filters for further immersion.
“It feels like we’re creating a digital opera” say the artists, as they oversee and direct an international team of programmers, artists, producers, musicians, designers, editors, to bring to life their interpretation of the collection’s core themes.
-FAD Magazine
Automatic processes and chance operations were utilized in the creation of the work—largely by building systems of trust with the machine and relying on it as an active collaborator. What looks like abstract moving and still paintings are GANs which are created by inputting fashion collection images into machine learning models. AR/XR filters are discoverable by rotating 3d objects. One filter transports the guest into the protagonist’s 360 darkroom, another allows one to wear the GAN lookbook iteration on their face. Live action footage rendered through the AR/XR filters created unexpected footage results, 360 CGI immersive environments allow guests to freely navigate distant worlds. 3D/2D scenes were carefully architected, sometimes mixed with live action footage. It's ambiguous whether the imagery is created by a computer, humans, or both.
The spirit of automatic art extends to the interactive design as there are innumerable video and real-time subtitle pairings and sequences. Game theory is applied to aspects of the experience (tokens, portals, limited time in certain spaces). Subject to the machine’s subconscious—the memories unfold differently every time; you can never experience “Automatiste” the same way twice. Also, like life, there is no Back button.
“Automatiste” was featured in BBC Click, FAD Magazine, Harper’s Bazaar UK, Electronic Beats, Twin Magazine and CADAF (Crypto and Digital Art Fair).
Exhibited at HeK Basel as part of “Who is online? Game art in the age of post-NFTism” February-May 2023.
Ania Catherine and Dejha Ti are interviewed about their use of technology in Automatiste for BBC Click’s episode about digital fashion entitled ‘Digital Models and Fungi Fashion.’
In Telekom Electronic Beats Podcast, Editor-in-Chief Whitney Wei speaks to Operator. They discuss the creation of “Automatiste” as well as the nature of decentralized digital collaboration that intersects fashion, art, music, and innovative technologies.
ADC AWARDS SHORTLIST 2022
INTERACTIVE INNOVATION
EXPERIENTIAL DESIGN
CREDITS
Artists and Creative Directors
Ania Catherine and Dejha Ti
Performance Design
Ania Catherine
INTERACTIVE & TECHNICAL SYSTEM DESIGN
Dejha Ti
3D Art Direction & Design
Curry Sicong Tian
3D Art Design & Animation
Liu Xin
Graphic & Typographic Design
Patricia Covarrubia
AI & GAN DEVELOPMENT
Kadine James, Lucy Wheeler and Fabio Rovai at The Immersive Kind Studios
XR + AR DEVELOPMENT
Aaron Jablonski
MUSIC & SOUND DESIGN
Tony Cruise
Web Development and Addt’l Interaction Design
-99 design studio
FILM EDIT
Merlin Ettore
Director of Photography
Tara Violet Niami
PHOTOSHOOT LIGHTING ASSISTANT
Josh Showell
1ST AC
Paula Crichton
COLORIST
Roy Sun
ASSISTANT EDITOR
Polina Mirovskaya
PHYSICAL PHOTO MANIPULATION
Erica Weitz
MODEL
Cristina Robu
MODEL AGENCY
Photogenics LA
STYLIST
C Verdult
subtitles poetry
Ania Catherine
HAIR & MAKE UP
Nichole Servin
SPECIAL THANKS
Paul Bennun & Eshia Alvarado
PHOTOSHOOT CREATIVE DIRECTION
Ania Catherine & Dejha Ti
PHOTOSHOOT PHOTOGRAPHER
Aleksandra Klicka
PHOTOSHOOT STYLIST
Fabio Immediato
PHOTOSHOOT MODELS
Maya Gunn (Next Model Management), Noah Morely (AMCK Models)
PHOTOSHOOT CASTING
Emma Somper Casting (Gary Represents)
PHOTOSHOOT HAIR
Jason Goh (Gary Represents)
FASHION
Mithridate
PRODUCTION COMPANY
In Good Company