‘On View’, commissioned by the SCAD Museum of Art, is an experiential work that looks at the generational desire to be the subject of an art experience. In the era of experiential marketing and digital art museums on every corner, ‘On View’ asks: “Are you going to see what's on view or are you going to see yourself on view?” Audience-participants move through three distinct spaces:

Terms and Condition > Stages Gallery >The Golden Gallery

While ‘On View’ appears to be a non-digital environment, it relies on a ubiquitous network of technology, using TouchDesigner as a mainbrain integrating real-time facial recognition, microprocessor devices, environment-embedded sensors, kinetics, dmx light control, and guest profile generation. The technology is embedded both conceptually and technically into the backdrop of the experience—a critical nod to ubiquitous computing, IoT and Industry 4.0. The experience goes beyond VR and AR into Mixed Reality; attendees interact with a virtual world with no virtual layer. 

Both a socio-political critique and an experiment in art and technology, ‘On View’ is part of the critical conversation on data in modern society, surveillance capitalism, and a call to action and awareness, illuminating the underlying forces shaping our everyday realities and actions.