FAD Magazine feature
London-based contemporary art publication FAD Magazine covers Automatiste, highlighting the international collaborative effort and unprecedented use of technology for London Fashion Week. Read the full article here.
““It feels like we’re creating a digital opera” say the artists, as they oversee and direct an international team of programmers, artists, producers, musicians, designers, editors, to bring to life their interpretation of the collection’s core themes. ”
Incorporating some of the most advanced technologies used in fashion to date, the artists stress that innovative use of technology is not the end in itself, only a means to an end. According to the duo, digital-only contexts present just as many exciting possibilities as they do challenges to those willing to open their minds and take risks; which they continue to demonstrate with their boundary-pushing work.